• Why You Should Model Your Website Landing Pages on Airport Runways

    A good website landing page can make the difference between a good conversion rate and a poor one. This applies whether your traffic comes from PPC campaigns, social media marketing, email marketing, or anywhere else. When creating landing pages you should think of them as runways. The analogy will help you create landing pages that convert.



    Identification is Essential


    Airport runways are well lit to make them visible to pilots, even from great distances. It is easy for the pilot to understand where the fields roads and buildings end, and the airport and runway begins In other words, the airport and runways are easily identifiable. Make the branding for your businesses and/or website just as clear on your landing pages. The design should be slightly different to standard pages on your website, as explained below. The branding, however, should be clear.


    Keep the Entire Focus on the Goal


    A runway has a simple purpose -to provide a place for planes to land efficiently and safely. Everything about the Funway is designed with this in mind. This includes the size, surface, markings and lighting. Everything on your landing page should be focused on the goal of the page – getting a conversion. This means using straightforward writing, clear text, relevant images, and powerful calls to action.

    Remove Distractions


    Can you imagine how disastrous a runway would be if it had intersections, multiple planes, people, and advertising billboards? Runways have to be clear of all distractions to help pilots focus, and so there are no surprises. This is why they are so big, and why they are so far away from terminal buildings. Distractions on your landing pages can have disastrous consequences too. Specifically, they can prevent conversions. This is because a percentage of users will choose to engage with one of the distractions instead of clicking on the call to action.


    Examples of distractions on landing pages include menus right column content, and links to other pages on your website. You should remove as many of these as you can to leave a more simple, distraction-free design.


    Remove Options


    When a pilot is landing, he or she only has one runway to choose from. It would be chaos if the pilot could choose where to land.


    On your landing pages, multiple options may not cause chaos, but they can paralyze decision-making. It is much easier for a user to select A or B (purchase or don’t) than it is for them to choose from multiple options. Your website pages can be like airport terminals with lots of places to go and things to do. Your landing pages are too important for that, so should be much simpler and more focused.


  • 5 SEO Hacks That Get Results


    Most SEO advice covers the same, well-worn territory: keyword research, optimized titles, the importance of social media, and more. If you’ve already followed all the usual suggestions, but you’re still waiting to see a boost in your ranking, don’t give up— a few simple hacks can help you move the needle. Here are some easy-to-implement tweaks that get quick results:


    1. Resize those giant images


    One of the most common mistakes seen during SEO audits is the presence of large images on a website’s home page. Web designers don’t always think about the resolution or size of an image when including it on a page. Huge images can slow a page’s load time considerably— not only does this hurt your SEO, but it also creates a bad user experience. Many website testing tools are available to help you see the file size of each element on a page; you can even use Chrome’s Developer Tools To get the same information.


    1. Hunt down links to 404 pages


    For a quick SEO win, check your website for URLs that return a 404 error code, and see if any external links point to them. Google Search Console can help you round up this information with little effort. If you find any broken pages that are being linked to, fix them right away to recover your link authority. All you need to do is use a 301 redirect instead of a 404.


    1. Dig deep for under-the-radar keywords


    Most keyword research turns up the words and phrases that competitors in your niche are also using; however, what you really want to uncover are the keywords that the competition hasn’t even discovered yet. Monitor social media and forums that relate to your niche—are certain phrases used often, or do certain questions keep recurring? You might not think that some keywords even relate to your product or service, but if they’re being searched for by your precise target market, they’re worth including in your content strategy. Start working those terms and phrases into your website’s content, and you’ll be ranking for those new keywords in no time.


    1. Harness the power of rich snippets


    A first-page search ranking isn’t enough to guarantee clicks anymore. With paid search ads, images and other elements designed to catch the eye of searchers, it’s harder and harder to stand out in the crowd and win that coveted click. That’s where rich snippets can help. Rich snippets are the extra pieces of information that accompany a search result: A search result pertaining to a product, for example, might also include a price, a description of the item and a star rating. These additional elements draw the eye to your search result and increase the likelihood of a click. Even better, they help searchers make a more informed decision before they click, so the quality of your traffic will improve as well.


    1. Check out the competition


    Everyone knows that authoritative links can have a big impact on your ranking, but it’s not always clear where to acquire those links. One easy way to figure it out is to look for hubs that link to your competitors Hubs take many forms—they could be blogs, review websites, trade publications or forums. Find the ones that link to several of your competitors, select the ones that might be likely to link to you, and reach out to them. With this approach, link-building couldn’t be easier: You’ve let your competitors do the hard work of finding authority sites for you.


    Improving your search ranking doesn’t always require a total website overhaul. Quality content will always ensure a certain amount of SEO success but a few minor tweaks can help you sneak ahead of the pack. With these hacks and a bit of strategy, you can help push your website to the top of the search results


  • Attention All Web Designers: Top Tips for Improving Website Speed

    The responsibility of a web designer is to create a brand new website layout. A variety of codes are used in order to make sure that both the technical and graphical parts of the website look exactly as planned. Although there are many elements to creating a new website layout, one of the most essential is making sure that the website is able to load quickly. If it doesn’t, then it’s highly likely that any website visitors will simply look for another, faster loading website in order to get the online information they’re looking for.




    Since studies tell us that the high majority of online visitors will only wait a few seconds for a webpage to load so they can find the information they need, it’s crucial for every website to be able to download as quickly as possible.


    Top Tips for Improving Website Speed:

    The fact that there are so many websites available for people to choose from these days makes it essential for every website to be fully optimized. The following are some top tips for improving website speed.



    Images can take a very long time to load if they are not optimized, especially if they’re large images, so only use images that are completely necessary to the website. If the overall quality of the images is a main concern, then choosing to use JPEGs is highly recommended. If the images tend to consist of logos or signs, then PNG images work best here. If using a few smaller, simple images, then GIFs are recommended.


    Broken Links:

    Checking for any broken links on a weekly or monthly basis is highly suggested. When there’s a broken link on any given webpage it leads to errors, causing the website to load more slowly.



    Although using plug-ins are a great way to make a website more user friendly, be sure to stay away from those that really don’t have a true function. Yes, the for plug-ins may fit in with a websites overall brand, but is it worth it to have them if they’re going to add to a long page loading time? If the plug-in performs complex operations, loads lots of scripts, increases the amount of database queries or asks for requests from external APIs, then it’s recommended to avoid using these plug-ins.



    CSS is used often nowadays due to its ability to make a website look professional. As using CSS tends to add to the overall loading time of the webpage, using shorthand writing codes is highly recommended. Shorthand coating is a much simpler process that uses less lines of coding, which equals a faster loading time.



    Keep all of your JavaScript files and your HTML files separate.


    Responsive Design:

    Now That millions of people are choosing to use their mobile friendly devices instead of their desktop computer, website designs should now be responsive. This essentially means that the website design is fully optimized so that it can be easily and quickly accessed from any mobile device. Google has even change their algorithm in order to make it easier for mobile users to find exactly what they’re looking for when out and about.




    Bottom Line:

    It’s simple. Website speed is essential to the overall success of any website doing business online nowadays. The fad that there are literally millions of websites for people to access means that if one website is loading too slowly, they’ll simply look for another faster one. The key to a faster loading website is to optimize the many elements that come with creating a new website design, which will produce the optimal results both website creator and online visitor are looking for.

  • The Digital Era and How It Can Help Us Move Abroad

    Back in the day, moving abroad was a leap of faith. No one was sure if the pictures they saw of the city and house they’re moving in were accurate, the moving in process involved a lot of phone calls and paperwork, leaving one drained and stressed out before the actual move has even begun. Thankfully, the internet has changed all that. Let’s see the ways the internet made moving abroad faster, cheaper, and stress-free.


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    1. You can see what the house actually looks like wherever it is in the world

    Before, moving abroad meant taking days off to travel to the country you’re planning to move in to get a feel of the place, or it meant temporarily bunking in with friends or relatives until you’ve found your own place. But thanks to online vicinity maps and virtual tours you can have the experience of walking through a potential home or apartment with just a few mouse clicks, and without having to step away from your desk.


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    2. You can earn extra cash from unwanted possessions.

    If you’re trimming down your belongings to the bare essentials and you need to let go of some items, you can earn a little extra by selling them in sites like ebay, Craigslist, or local Facebook community groups.


    3. Changing your address is faster.

    Changing your billing address with your bank and credit card providers so you won’t miss out on billing statements used to involve a lot of paperwork or visits to their offices. But with the internet, this task can be completed online


    4. You can score the best moving in deals.

    If you’re hiring moving experts and getting your possessions insured, you can get quotes from several companies online and select the package that best meets your needs.


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    5. Actual moving in day is fun and easy.

    The internet will be your best friend during the actual move. You’ll be using it to find the cheapest flights, the best hotels to stay in, and places to eat, among others. Online games, movies, and videos will entertain the kids during that long trip to your new home.


    6. You can get to know your new city and neighborhood before you even get there.

    Thanks to the internet, you could familiarize yourself with your new city months before you move: where the schools and hospitals are, where you can shop, eat, go for a haircut, and so much more. There are even apps that can help you meet new people or network with professionals working in the same industry you’re in.


    Whether you want to search for a new home, earn from your extra belongings, update personal information, hire relocation experts, get to know your new city, or just read up on relocation tips for your next move, everything your need is right at your fingertips, thanks to technology. And we can’t wait to experience the revolutionary things it can do in the near future.